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A rubbish idea

Client: City & Borough Waste

A 'rubbish' client offering a service that no one wants to think about – now that is a challenge. Yet they pass through the heart of London every day and are seen by hundreds of people including those sleeping rough in the capital. We saw an opportunity to use an unusual media channel (rubbish trucks) to carry the MISSING message. A genuine Win/Win.

Talk to us about the bright idea that’s hiding somewhere in your product mix.

A 'rubbish' client offering a service that no one wants to think about – now that is a challenge. Yet they pass through the heart of London every day and are seen by hundreds of people including those sleeping rough in the capital. We saw an opportunity to use an unusual media channel (rubbish trucks) to carry the MISSING message. A genuine Win/Win. Talk to us about the bright idea that’s hiding somewhere in your product mix.
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