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Tell them where to go

Client: First Group

Wake me up before you go go!

This headline was carried by media channels across the UK and beyond including Have I got News for you, Radio 4’s quiz of the week, BBC News, ITN news and numerous regional press and radio stations. So just how did we get a much maligned rail operator in the news – simple. A consumer insight that touched a nerve. All because most of us like a drink at Christmas and some of us have fallen asleep on the train and missed our stop.

Wake me up before you go go! This headline was carried by media channels across the UK and beyond including Have I got News for you, Radio 4’s quiz of the week, BBC News, ITN news and numerous regional press and radio stations. So just how did we get a much maligned rail operator in the news – simple. A consumer insight that touched a nerve. All because most of us like a drink at Christmas and some of us have fallen asleep on the train and missed our stop.
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